Concept, art direction, photography, graphic design
The Global Food Safety Training Survey is a highly anticipated study in the food manufacturing industry. In the past, typical chart and graph designs were used. To add more visual interest this year, I created the graphs from food items; I conceptualized each graph, purchased food from the grocery store, cut and staged the items, and did the photography. The work was a success, as it had more downloads than any previous year, as well as a number of media mentions. Our marketing campaign promoting the report also won the 2021 Integrated Campaigns Distinction Award from The Communicator Awards.
