Alchemy Playbook Ad Campaign

My Role:

Art direction, graphic design, illustration, animation

Company:

Intertek Alchemy

Campaign Goal:

Generate MQLs and announce launch of Intertek Alchemy’s new mobile app, Alchemy Playbook

Audience:

Manufacturers looking for an on-the-job training solution

Pain Points:

Lack of effective, consistent, on-the-job training made for frontline workers

This campaign announced the launch of Intertek Alchemy’s mobile app, Playbook. We used animated illustrations to grab attention and demonstrate the different situations in which the app could be used. The landing page changed scenes and copy upon scroll. I worked on a team with an animator and developer to create the assets. The campaign won the 2021 Award of Excellence from The Communicator Awards.

Landing page

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