Art direction, concept, graphic design, photography
Intertek Alchemy
Generate new contacts from landing page form submissions, as well as position Intertek Alchemy as a thought leader in food safety training.
Food manufacturers
Other companies only offer raw research data that lacks thoughtful analysis, is not comprehensive enough, or is not specific to food safety training.
The Global Food Safety Training Survey is a highly anticipated study in the food manufacturing industry. In the past, typical chart and graph designs were used. To add more visual interest this year, I created the graphs from food items; I conceptualized each graph, purchased food from the grocery store, cut and staged the items, and did the photography. The work was a success, as it had more downloads than any previous year, as well as a number of media mentions. Our marketing campaign promoting the report also won the 2021 Integrated Campaigns Distinction Award from The Communicator Awards.
