Global Food Safety Training Research Paper Campaign

My Role:

Art direction, concept, graphic design, photography, 3d modeling, paper cutting & assembly

Company:

Intertek Alchemy

Campaign Goal:

Generate new contacts from landing page form submissions, as well as position Intertek Alchemy as a thought leader in food safety training.

Audience:

Food manufacturers

Pain Points:

Other companies only offer raw research data that lacks thoughtful analysis, is not comprehensive enough, or is not specific to food safety training.

For this research paper, I created 3d paper models to show the data. I first made sketches of food-related objects that could be used as charts and graphs. I then created digital 3d models from scratch using Blender. After digitally unfolding the models, I printed them on colored card stock, scored and cut them with an X-ACTO knife, and assembled them. I did the photography in a green room studio.