Suitable Training Ad Campaign

My Role:

Art direction, concept, photo compositing, graphic design, copy direction

Company:

Intertek Alchemy

Campaign Goal:

Generate MQLs for Alchemy’s flagship training solution, which includes an LMS and hundreds of courses designed for manufacturers

Audience:

Manufacturers looking for workplace safety training solutions

Pain Points:

Many prospects are using courseware designed for office workers, not frontline workers in manufacturing environments

I created the imagery for this ad campaign by compositing several photos together. It demonstrates the ridiculousness and inappropriateness of using training designed for office workers, for frontline workers in hazardous manufacturing environments. The imagery is striking and memorable when shown amongst the array of typical factory training ads in safety magazines and websites.

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